Branding, Business Analysis, Strategy, and Presentation
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Designed & built Thomson Financial’s web presence in Japan in 1996-7. |
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5 years (and 2 World Cups) with one of the world’s leading brands, adidas, under dynamic marketing
leadership in Asia. |
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Contributed to strengthening brand through running adidas.co.jp (incl. mobile sites), adidas intranets, CRM/Loyalty program, innovative technology for Retail stores. |
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Needs assessment |
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Process mapping |
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Quick grasp of “as is” simple and elegant “to be” design |
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Has worked closely with high-level management throughout career on business strategy, both
as technical expert and generalist with out-of-the box ideas. |
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Facile business plan developer (including ROI/payback financial analysis) |
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KPIs for IT and industries/areas we specialize in |
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“You can’t manage what you don’t measure” |
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Results vs. Activities |
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Fast creator of impact-full presentations (PPT, Flash, web-based, etc.) |
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Clear strategic thinking combined with fast top-notch copywriting, eye for visuals, and technical
skills obviating out-sourcing |
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Skilled public speaker and presenter (taught history in public New York City high school for 3 years)
Business Metrics |
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