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CRM & Loyalty Design/Retail IT Expertise

Experience as eCRM Manager at adidas Japan
Aggregation of disparate consumer/customer databases
On-line sales account (i.e., non-consumer) management CRM
Developer of adidas’ pioneering Loyalty program
Developed from scratch adidas’ first real CRM/Loyalty program, pilot successfully launched in Korea in Spring 2007.
This innovative program features a Loyalty card on the mobile phone and a backend run by experienced Loyalty ASP, tightly integrated into Fujitsu POS system and PLU.
End-to-end CRM/Loyalty design and implementation
Business case
System development and integration
Analysis (e.g., RFM, etc.)
Data mining
Options for biometrics and psychometrics
Full retail back office system design and implementation
Item Mgmt/Master Data
Price Management
Purchase Order and Vendor Mgmt
Inventory Management
Return/Transfer Mgmt
Store Ops/advanced POS
Store Receiving
Staff Scheduling
Space Management (incl. Planograms)
Assortment Planning
Markdown Planning/Simulations
Advanced traffic analysis/eye-ball counting
Store layout optimization (a la Paco Underhill’s Why We Buy: The Science of Shopping)
In-store touch screen video systems, kiosks and “recommendators”


© 2007 KANDA RIVER LIMITED. ALL RIGHTS RESERVED. All photos & video on this site by Dan Carew.